You’ve probably realized that having a “Donate” button on your website is not enough to improve your online fundraising. But do you know what else you need on your site to encourage donations?
You only have 10 seconds to prove yourself. According to Nielsen Online, the average website visitor spends less than 60 seconds on a web page. As if that wasn’t enough, you want to do even more – convert the visitors to donors. Can you start that process in 10 seconds?
Join Glennette Clark, CITI Online Strategies Consultant, for a webinar on Optimizing Your Website for Donations, Wednesday, August 19th from 1 PM to 2 PM, in partnership with Kivi Leroux Miller and Nonprofit Marketing Guide.com.
Donors are looking for specific information to help them make the decision about whether or not to give to your organization or another. Recently, two studies on nonprofit websites independently concluded that technology is not the problem when it comes to increasing donations online. Instead, web visitors cited that nonprofits are not providing the information they need to make donation decisions.
Whether you are a novice or pro, this webinar is for you if you want to strengthen your online fundraising efforts by giving donors the information they want.
During this webinar, you will learn:
- What donors want to see
- What donors want to read
- How to avoid the donation killers
- How to optimize your website for donors
- How to use social media to your advantage