Idealware updated one of its most popular articles in answer to the question: What are some broadcast email tools that do work well?
Email newsletters, action alerts, and/or fundraising emails are a cost effective way to communicate with constituents or members. However, it requires a coordinated plan and an organized communications calendar to manage the effort and analyze the effect of sending and tracking thousands of emails. Find out the thoughts of several technology experts on this topic and see what set of broadcast email tools might work for you.
The article includes details about:
- Inexpensive and straightforward emailing tools — Free and straightforward emailing tools that let you send plain text emails to an unlimited number of addresses.
- Online mass emailing tools — Hosted email tools, which typically allow you to manage your lists, create emails and view reports through a Web-based interface.
- Taking a more integrated internet strategies approach — For organizations that are also tracking their constituents’ actions, donations, and their activities on the website, you may need to think through how you track and integrate all this data. This includes considering software that can manage all of your constituent data and activities rather than using a separate broadcast tool. A number of online integrated tools handle a broad swath of internet features.
- Guidance on how to decide — What the important considerations are to keep in mind as you weigh your choices.
Idealware is a nonprofit organization which provides thoroughly researched, impartial and accessible resources about software to help nonprofits make smart decisions about solutions for their business needs. Idealware is aided by a community of experts, including Community IT Innovators’ Dan Shenk-Evans, who is one of their contributing authors.