Four Common Nonprofit Donor Data Mistakes

Four common nonprofit donor data mistakes from our friends at Stanford Center on Philanthropy and Civil Society. The article includes “…mistakes that nonprofits make when leveraging donor data and … some actionable advice on how to fix them. Here are the biggest pitfalls:

1. The organization uses separate platforms for managing data.
2. The organization’s data isn’t universally accessible.
3. The organization doesn’t personalize their outreach.
4. The organization doesn’t clean their data regularly.”

Hope this gets you thinking about your own data – donor, member, constituent, beneficiary, volunteer, etc – and we share a free video from our colleagues at Build Consulting who present a real life donor data story, and how a client measurably improved their fundraising by tweaking their donor data process. Simple changes to the way you think about data can have big impact.