Four common nonprofit donor data mistakes from our friends at Stanford Center on Philanthropy and Civil Society. The article includes “…mistakes that nonprofits make when leveraging donor data and … some actionable advice on how to fix them. Here are the biggest pitfalls:
- The organization uses separate platforms for managing data.
- The organization’s data isn’t universally accessible.
- The organization doesn’t personalize their outreach.
- The organization doesn’t clean their data regularly.”
Hope this gets you thinking about your own data – donor, member, constituent, beneficiary, volunteer, etc – and we share a free video from our colleagues at Build Consulting who present a real life donor data story, and how a client measurably improved their fundraising by tweaking their donor data process. Simple changes to the way you think about data can have big impact.