Topic: A Disruption in the Nonprofit CRM Force
Date: November 20, 2014
“These aren’t the CRM you’re looking for.”
For years, the market for nonprofit CRM and fundraising software has been both stagnant and confusing. Back office systems like Raiser’s Edge have provided solid functionality but a clunky interface and very little innovation. The Salesforce platform provided amazing accessibility and extensibility, but little in the way of true nonprofit functionality. Additionally, the proliferation of online tools for e-marketing, social engagement, fundraising, team-raising, and event management have left everyone confused as to which product does what and how to integrate them effectively.
Two recent announcements have excited the nonprofit community and left us hopeful that perhaps both innovation and clarity might come to us soon:
- Blackbaud announced Raiser’s Edge NXT as its next generation of fundraising software and an eventual replacement of the current version of Raiser’s Edge.
- The Salesforce Foundation announced the formation of NGO Connect, a collection of apps on the Salesforce platform targeted for nonprofits.
Join us for a webinar on Nov. 20 where our nonprofit CRM experts-in-residence from build Consulting will help you understand what these announcements mean, what kind of answers we are still waiting on, and what you need to consider in charting a new course for constituent engagement.
As always, we’ll be live tweeting the webinar – follow along at #NonprofitCRM
David Deal is the Chief Executive Officer and Founder of Community IT Innovators. For David, Community IT is an expression of his desire to serve people and organizations working for social justice by supporting them in using technology effectively. David enjoys engaging with nonprofits around their strategic technology decisions, and frequently speaks on topics ranging from servant leadership to sustainable business and entrepreneurship. He is eager to share his take on insights from the BBCon and Dreamforce Conferences on the future of CRM for Nonprofits.
Kyle Haines is a Founding Partner at build Consulting and is passionate about all things design. An architect at heart, he finds joy in creating evocative and engaging ‘things’. This passion spans his personal and professional life and is most notable in the visually engaging way that build communicates. Kyle actively volunteers with two organizations on projects that improve the sustainability of his community. Kyle has opinions and insights into the new offerings from Blackbaud and Salesforce and we should see some emerging trends take shape in this engaging discussion.
Peter Gross is a Founding Partner at build Consulting. Peter first caught the nonprofit bug 20 years ago – working for a passionate, innovative civil rights organization in Detroit. build is an expression of his respect for the mission of similarly passionate organizations. And it is focused by his belief that people who feel their time and skills are valued help create organizations that are innovative and accomplished. Peter will be sharing his views on the future of CRM in the near and long term.