The arrival of two new Top Level Domains (TLD) were announced this month, raising questions among nonprofit organizations about how many domain names it makes sense for an organization to register.
The Top Level Domain (or TLD) is the last section of a URL. .COM, .ORG, .NET, .EDU, and .GOV are the original classics. Responsibility for TLDs is handled by the Internet Corporation for Assigned Names and Numbers (ICANN), which has significantly expanded the number of available domains over the years.
In April 2015 added two new domains of significance. The first is .NGO (and .ONG), which is only available to registered non profit and non governmental organizations. The second is .SUCKS which is widely viewed as a from of TLD extortion and is expected by many experts to be reversed.
To find out more, look no further than Peter Campbell’s excellent blog post, “A Tale of Two Domain Extensions.”
For more information on the .SUCKS domain EasyDNS also posted an excellent article.
(For the record, we will be sitting out .SUCKS as well).